It’s starting to feel a lot like Spring here in the ATL! I love the fresh scent of spring flowers, the shy green leaves starting to show up and birds chirping, But what’s most exciting about Spring is the madness all around! You know what I’m talking about. It’s BRACKET time. It’s what REALLY makes spring the best season.
So who will be the champions this season?
If you ask Tim Grover, he will bet on the team that’s “Relentless”. Tim Grover is the coach for none other than Michael Jordan, Kobe Bryant and Dwayne Wade. Tim is also the author of the best-seller “Relentless: From good, to great to unstoppable “ where he shares insights into the minds of elite athletes. I recently had the opportunity to listen to Tim speak at one of the best business conferences around: The #10X Growth Conference organized by Grant Cardone.
Son of an Indian immigrant to the United States, Tim learnt a valuable lesson early on in his life from his father : “There are times in your life you have to do stuff you do not want to do , but you always have to fight and provide for your family.”
According to Tim, there are three kinds of people in the world: Coolers, Closers and Cleaners, and he defines them as follows:
Coolers: A person who prefers to “Play-It-Safe”, that you give a job to, and you will get the desired result and typically look to follow a leader.
Closers: A person you can give a task to do and you can be assured of greater than expected results.
Cleaners: A person who will deliver exceptional results no matter what is thrown at them.
No prizes for guessing. Michael Jordan, Kobe Bryant and Dwayne Wade and the man behind their mental toughness – Tim Grover are all “Cleaners”. Cleaners are truly “Unstoppable” – People who have an insatiable desire to win, act of their own initiative and set impossibly high standards for themselves and others.
Being a Cleaner means never being satisfied. It means creating new goals every time you reach your personal best. If you’re good, it means you don’t stop until you’re great. If you’re great, it means you fight until you’re unstoppable.
So what makes someone “Unstoppable”?
Becoming a cleaner is about mastering mental dominance. Here are a few of the characteristics Tim talks about in his book that sets Cleaners apart from everyone else:
#1- You keep pushing yourself harder, when everyone else had enough-
If you want success of any kind, you have to be comfortable being uncomfortable. Every time you think you can’t, you have to do it anyway. Cleaners always do the hardest thing first. Run your life like a basketball game. Make every minute count, and play with the same intensity all through out. When your body and mind shows you your limits, know that there are heights you can reach that you never imagined possible. When Kobe Bryant had a broken nose, he decided to play the Lakers game just to find out how much he could accomplish under such stress.
“He played a near-perfect game, but to him, not perfect enough.”
#2- You get into the zone, shut out everything else, and control the uncontrollable-
Are you playing the game of life not expecting any curve balls or distractions? Expect to be derailed. The “Zone” is a state of mind where you feel unstoppable and are intensely focused on your mission and NOTHING ELSE. A cleaner will train to learn how to get in the “zone” and stay in the “zone”. When a person gets in the “Zone” they know that failure is not an option. When Bryant scored 81 points in 42 minutes when the Lakers crushed the Raptors in 2006, you can bet that Kobe was in his “Zone” , focused on winning, and had no other emotions running within him.
#3- You know exactly who you are-
Tim believes we were all born relentless but the world has taught us to relent. For most of us, our beliefs have developed over time based on our interactions at school, work and with family. Cleaners know exactly who they are, what they stand for. They leverage their natural survival instinct and are in a mode of constant learning. They strive for excellence and outperform everyone not because they seek awards or accolades but because their standards dictate a “Killer” winning instinct. Tim suggests that we remove the words “Only” and “Just” from our vocabulary if we are striving to consistently shoot high. When Jordan won the Slam dunk contests in 1987 and 1988, he likely knew his strengths and weaknesses very well, enabling him to consistently outperform. Cleaners just trust their gut and shoot; they don’t have to think about it.
“In order to have what you really want, you must first be who you really are.”
#4- You are not intimidated by pressure, you thrive on it-
Cleaners welcome stress. In fact, they tend to perform better under pressure. Stress causes them to think about solutions to problems that they would not have otherwise imagined. They believe that “Pressure is a Privilege”. Tim suggests that cleaners let Stress motivate them, and make them work harder. Cleaners tend to be so well prepared that their ability to cope with pressure is unmatchable by others. Cleaners believe that a life worth living must require them to maximize their impact and influence and this requires them to take the necessary risks. Michael Jordan had a history of placing bets prior to his games and trash talking his opponents. He did this to bring on the pressure that helped him outperform his own imagination of his abilities.
#5- When everyone is hitting the “In case of emergency” button, they are all looking for you-
When S**T hits the fan, who do people turn to? Cleaners are the “superheros” in an emergency. A common characteristic of the most successful people, is their ability to react quickly to anything without having to go back to the drawing board. This is because they have their PLAN A, B and C already in place. This is a true reflection of their level of preparedness, experience and practice. REPETITION, REPETITION, REPETITION. It’s a key point Tim makes; Practice makes perfect. Doing the same thing over and over again and performing “Fire Drills” for various scenarios is what keeps Cleaners way ahead of the pack. When the Mavericks played the Miami Heats in 2006, Dwayne Wade helped the Heats get back into the game and recover from a 2-0 lead by the Mavericks by scoring big wins. He was clearly the MVP and the “Cleaner” the Heats would rely on in future games.
Champions are RELENTLESS and focus on how to score the next big SHOT. They understand that they are only as good as their last shot.
Tim Grover is clear about the fact that not everyone can be a “Cleaner” and being “Relentless” requires a tremendous amount of sacrifice.The key question is:
What would you have to sacrifice to have what you really want?
I highly recommend reading the book : “Relentless: From Good To Great to Unstoppable- Tim Grover”. Click HERE if you are interested in watching the recording of the #10XGrowthCon 2018 and listen to valuable insights from Tim and other top-speakers such as Naveen Jain, Ed Mylett and Andy Frisella.